8.26.2011
Choosing Naupaka...
Chosing Naupaka for our logo was simple: beach naupaka, the beautiful half flower with the luscious green leaves (they are fat ..a Hawaiian jade plant) that line the high water marks of our beaches make a beautiful frame for soft white sand and blue blue ocean.
Beach Naupaka apparently grows elsewhere in the world, but its other half, the mountain Naupaka, is only found in Hawai`i.
We also named one of our favorite products Naupaka -- coconut lime verbena -- as a tribute to, and a way to reunite the lovers who were torn apart by a disapproving father -- sending his daughter to live at the beach, and her lover to live in the mountains...
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